ILLUSTRATION & GRAPHIC DESIGN
Hello! I'm Alex Power, A.K.A., Lexy - I do a little bit for myself, too! My personal style is a mixture of quirky and neo-traditional; inspired by nostalgia, vintage/retro themes and nature - focusing on line and block colour. I use a mixture of traditional and digital techniques; with the Adobe Creative Suite as my software of choice. My experience has mainly consisted of designing work for sole traders, startups and micro-medium sized businesses. I'm always on the lookout for new and exciting opportunities!
My primary focus is print, where most of my work can be adapted to digital environments. Please feel free to contact me if you would like me to create something for you commercially or privately. Based in Taranaki, working remotely from home, but I am also interested in in-house opportunities within the region. Enjoy having a look around my site!
“Final result was beautiful!”
“Lexy took some amazing photos for our brand in a short timeframe, and delivered exactly what was required! Quality was impeccable and we would recommend her to others needing photography services for sure!! Our product packaging introduces a few lighting complexities which she managed so well, and the final result was beautiful! Highly recommend!”
Abby Jones
Owner, Neat Natural Products (New Plymouth NZ)
"Great work ethic"
"Great work ethic, super creative and talented. Thanks for all your effort on our updated website."
Andrew & Angela
Owners, Andrew Fage Catering (New Plymouth NZ)
"Reflected everything I wanted to portray in my business"
"Alex developed a logo that reflected everything I wanted to portray in my business. Her easy and approachable manner meant I was comfortable sharing my thoughts and ideas with her resulting in a smooth and stress free design process. Communication was excellent, the price affordable and the project finished well within the specified deadline. Thank you Alex for your patience and belief in my ideas. I am thrilled with the result."
Paula
Owner, Tate Academy (New Plymouth NZ)
"Captured the essence of our work, and understood our intentions"
"It has been a pleasure to work with Alex. She has designed the new logo for the sister-business of our current one. She really captured the essence of our work, and understood our intentions of creating the new logo. She is so creative and worked her creativity with our ideas. Thank you!!!"
Bhavani
Owner, Sanctuary Hill (New Plymouth NZ)
"You bought this to life perfectly, with fantastic options and considerations"
Alex has been an absolute pleasure to work with. Alex you are super talented and professional. I had an idea of a new logo in my head and you bought this to life perfectly, with fantastic options and considerations. You are lovely and friendly - making the whole process very easy. Look forward to working with you some more in the future. Highly recommend.
Jessica
Owner, Naturally Chic (New Plymouth NZ)
"She is very professional and friendly"
"Highly recommend Alex, her work is top quality, she is very professional and friendly. Had a logo designed for a bridal design business and couldn't be more perfect! Thanks heaps for sharing your wonderful talent and creating a logo that I love."
Katherine
Owner, Design a Bride (New Plymouth NZ)
"I highly recommend her!"
"Alex has done an amazing job with my branding and website. I highly recommend her!"
Jenna Hitchcock
Jenna Hitchcock Photography & Owner of Beautea (New Plymouth NZ)
"A range of original options to choose from"
"Alex was great at understanding what I wanted in a design. She gave me a range of original options to choose from. She was great at interpreting feedback and making minor tweaks to designs to achieve the look we wanted. As a result I have a logo I absolutely love! Being an overseas client, communication was important. Alex's communication was very prompt, professional and every stage of the design process was communicated clearly. Highly recommended!"
Zara Pears
Zara Pears Photography (NZ - UK)
"Always delivers on time"
"Alex is always professional, friendly with clear and responsive communication. She always delivers on time - especially with last minute requests, highly recommended!"
Tina
Owner, Hoth and Bothered (NZ - NL)
"Always delivered a high quality of work"
"Alex has designed a number of gig posters for my band over the years, and has always delivered a high quality of work with a professional, friendly approach. Thanks!"
Josh Simon
Musician, Oy Azoy (Wellington NZ)
"Approached her work with enthusiasm and good humour"
"In this short time Alexandra has become a key member of FishHead team. Her work has included editorial illustration for several issues, managing existing social media and website content, and establishing new initiatives such as readership surveys. In all of these roles, Alexandra has been efficient and professional; she has also approached her work with enthusiasm and good humour. Crucially, Alexandra has completed every task asked of her on time and to a high standard - essential in a small team such as ours. We can also rely on her to work independently, a crucial asset when working with freelance contributors."
Richard Aindow
Editor (2012), FishHead Magazine (Wellington NZ)
"Shown true flexibility and skill with both electronic and 'by-hand' methods"
"I have been working with Alex on a combined illustrative project since September 2009. Over this time, Alex has displayed a dedicated and professional approach to her work. We have always had to work remotely and so she developed and maintained a structured approach to the work to ensure we were both happy with the progress. As a creative illustrator, Alex has shown true flexibility and skill with both electronic and 'by-hand' methods. I would not hesitate to refer her for any other work and I look forward to continually working with her."
Lisa Wall, Independent Author (Auckland NZ)
Project finished 2010
"Developed a very personal style which is fun, quirky and eye catching"
"I have always been impressed by Alexandra's organisational skills, strong work enthusiasm and interpersonal skills. She has, over her years of study, developed a very personal aesthetic style which is fun, quirky and eye catching. Alexandra combines her skills with traditional and digital media, allowing her to modify and adapt her work when required. "
Dr. Mike McAuley
Subject Director Illustration (2010). Massey University Wellington (NZ)
PERSONAL WORK
Self-initiated creative work captures the essence of my personal style. My style is very freehand and traditional, where working digitally helps me refine my illustrations.
CONTACT
Lexy Illustration hello@lexy.co.nz
Let's arrange at time that suits you
- Freelance and in-house job opportunities
- Personal commissions
- Collaborations
- General enquiries & feedback
Based in New Plymouth, New Zealand. I look forward to hearing from you!